BURNING ISSUES: DVD NEWS

by Jim Manning

Blu-ray vs. DVD

Most people know the television industry is in the midst of its upgrade from standard-definition television (SDTV) to high-definition television (HDTV) broadcasting.  What many may not know, however, is that this change is coming to another popular home medium as well: DVD.  This year consumer electronics manufacturers will be introducing high-definition DVDs to the market.

As with previous new media, the introduction of high-definition DVD is not without controversy.  Two competing formats will hit the market: the Blu-ray Disc and HD-DVD.  Both will offer resolution on par with HDTV broadcasts and, as stated by Mark LaPedus in his article "Analyst Declares Blu-ray the Winner" in the EE Times, both are backward-compatible with current DVDs.  The question is, which format will win out?

While the answer to that question will be determined by consumer demand, one analyst believes she knows who is clearly leading in the competition.  "Walking around CES, it was obvious that much of the enthusiasm and momentum is on the Blu-ray side," says Adrienne Downey, as quoted in the EE Times from her e-mail newsletter.  "The Blu-ray Disc Association's booth was prominent, as were the Blu-ray displays at each of the companies supporting the format."

Downey goes on to say that she was "disappointed" by the HD-DVD contingent.  She points to Toshiba, an HD-DVD supporter, and their booth and notes that the "representative made negative comments about Blu-ray to a group of people," stating that Blu-ray is not compatible with current DVD.  As noted earlier, this is simply untrue.

LaPedus also points out that Blu-ray is supported by Sony, Dell, LG, Panasonic and Samsung as well as a number of other computer and CE companies.  He also writes that most studios in Hollywood are behind Blu-ray.  HD-DVD, on the other hand, is supported by Toshiba, NEC, Sanyo and the DVD-Forum.  Warner and Paramount are the only studios so far to commit solely to HD-DVD.  Considering where support lies for each format, it seems for now that Downey's assessment appears to be correct.

Still, people will have to wait until the true victor is decided.  According to Downey, the AACS, the group charged with setting the specifications for both new formats, has been unable to finalize their specs as yet.  Until they have, manufacturers of HD-DVD and Blu-ray machines will not be able to bring their products to market.  Nonetheless, expect to see HD-DVD and Blu-ray players in electronics stores by the end of 2006.

CD and DVD Longevity: How Long Will They Last?
Thursday, August 26 2004

In the early ‘90s when the first CD-R disc was introduced manufacturers said the media had a data life in excess of 40 years.  In the late 90s when the first DVDR discs appeared on the scene producers proclaimed a data life of at least 100 years.  Throughout that time and even today the press will "discover" that the media is susceptible to CD or DVD rot that will eat your information – audio, video or data – in as little as two years after it is written. 

Because CD and DVD media – in 2003 more than 7,150 million CD-R discs and more than 400 million DVDR discs were made and sold -- is used to archive nearly everything today it does make you worry.  Especially when these discs are the only place you have precious, irreplaceable family memories – photos and movies – as well as vital family, personal and company data/documents.

So where does the truth lie?  Somewhere across the complete spectrum. 

Most people who burn a disc without producing a coaster believe they have quality media.  Unfortunately that only tells you the disc will be compatible (able to be played) in the vast majority of CD or DVD players.  More importantly all better quality CD and DVD burners include technology called overburn/underburn protection making coaster production a thing of the past.  The basic construction of the two technologies enable you to burn your data in a very precise, very controlled manner

Test Options
There are only two foolproof ways of proving the data life of the discs you use:

1. Write a few CD or DVDRs, then wait about 25-50 years and check if they still hold the correct data
2. Use a CD/DVD analyzer that is specially designed to retrieve very accurate information about your media and your data after accelerated aging in test chambers where the discs are subjected to excessive temperature and humidity tests

The first is impractical. However, we have seen some of the first discs produced and written to in Japan and yes the data is still intact. The second provides only theoretical limits and doesn’t take into consideration how you use, handle and store the media.  However, assuming proper handling, chart D illustrates how temperature and humidity can affect the data life of quality media.

Between the CD-R discs produced in the early 80s to today’s double layer DVD+R discs and throughout the brief optical industry there has been considerable progress in write performance, capacity, quality and obviously price. 

Following the test procedures of the International Standards Organization (ISO) quality media manufacturers have been able to document data life-spans ranging from 50-200 years.  But keep in mind there are wide differences between low budget media operations and quality media firms.  In addition variations in manufacturing methods, materials and processes/procedures can dramatically effect the data life of the media you use.

Or as auto manufacturers say, "your mileage may vary." 

Understanding Your Discs
It isn’t vital that you understand the construction of CDR or DVDR media to produce a quality disc that can be read years from now anymore than you need to understand the internal combustion engine to drive.  But understanding the difference between quality and cheap media may help you avoid lost family photos or videos later on. 

Most people consider DVDR discs little more than overgrown CDR and while they are similar, they are also quite different.

Writable CD and DVD discs start with a piece of polycarbonate substrate onto which very precise grooves are molded.  A dye layer is then precisely applied to the substrate followed by a reflective layer and one or more protective layers.  A few of the media leaders have initiated the policy of applying two very resistant layers for added data protection when the discs are used, handled and stored.

Because of the faster read/write performance users expect, the leading manufacturers have developed new stamper technology for optimum groove (storage are) shape and ultra-precise molding technology.  The molding is critical because disc flatness is extremely important when the media must be rotated at extremely high speeds – 52x for CDR and 8x for DVDR (soon to be 16x).

Media Problems

The quality of your media is directly related with the time the media will last without losing the information. As you can see there are a number of areas where manufacturers can shave a few cents in the overall cost of the media and areas where production can go amiss to dramatically shorten the data life of your stored information .

There are conflicting claims and consumer beliefs on which media is best for data retention of 30, 50, 100 years – green, gold, blue dye or gold/silver reflective layer. It is somewhat immaterial today.  Firms like MKM and Verbatim have developed significantly improved, more sensitive and more stable dyes and reflective materials that virtually eliminate data loss during high-speed read/write processes and enhance long-term reliability.

CD and DVD rot is much more attention getting than delamination and oxidation.  The truth is that unlike earlier LaserDisc rot, CD/DVD rot doesn’t affect this media which uses different dye technologies to store data.

Delamination and oxidation usually occur at the outer edge of the disc and are often the result of the adhesive not being properly applied and cured during the production process.  This usually happens when price-oriented manufacturers use equipment that is 2-3 generations old and the least expensive materials possible.

When it does happen the laser is unable to read the data on the reflected layer.  It is usually caused by:

• Oxidation when air comes in contact with the reflective layer
• Galvanic reaction between the layers and coatings
• Chemical reaction caused by impurities in the disc’s adhesive or aluminum coating

The Real Culprit
If you have purchased quality media from a quality manufacturer, you are still not assured of 50-100 years of data life!

You are the greatest danger to the data longevity of your personal, family and business information that is stored on CD and DVD.  Direct exposure to sunlight and intense heat can do dramatic damage.  Rapid changes in temperature and humidity can stress the materials.  Gravity can bend and stress the discs.  Fingerprints and smudges can do more damage than scratches. 

But by following a few Do’s and Don’ts you can ensure your precious family and friend pictures, movies, family records and business files have the maximum data life.

Do

• Handle discs by the outer edge or the center hole
• Use a non solvent-based felt-tip permanent marker to mark the label side of the disc
• Keep dirt or other foreign matter from the disc
• Store discs upright (book style) in original jewel cases that are specified for CDs and DVDs
• Return discs to their jewel cases immediately after use
• Leave discs in their spindle or jewel case to minimize the effects of environmental changes
• Remove the shrink wrap only when you are ready to record data on the disc
• Store in a cool, dry, dark environment in which the air is clean -- relative humidity should be in the range 20% - 50% (RH) and temperature should be in the range 4°C - 20°C
• Remove dirt, foreign material, fingerprints, smudges, and liquids by wiping with a clean cotton fabric in a straight line from the center of the disc toward the outer edge
• Use deionized (best), distilled or soft tap water to clean your discs.  For tough problems use diluted dish detergent or rubbing alcohol.  Rinse and dry thoroughly with a lint-free cloth or photo lens tissue
• Check the disc surface before recording

Do not

• Touch the surface of the disc
• Bend the disc
• Store discs horizontally for a long time (years)
• Open a recordable optical disc package if you are not ready to record
• Expose discs to extreme heat or high humidity
• Expose discs to extreme rapid temperature or humidity changes
• Expose recordable discs to prolonged sunlight or other sources of UV light
• Write or mark in the data area of the disc (area where the laser "reads")
• Clean in a circular direction around the disc.

Reliable Medium
There is a lot of cheap CDR and DVDR media that has marginal quality.  For some applications like games, quality isn’t critical.  For irreplaceable, vital data like family photos, special events, vacations and family/friends memories quality does matter.  If you are backing up mission critical data on your home or business computer, quality matters.  Then it is important to select a brand of media that will keep your data safe, secure and available for years to come.

Quality and low prices just don’t seem to mix!

The next step to long-term data reliability is to handle and store the media with the respect your data deserves.